Beauty Launches

Chesapeake Bay Fragrance Relaunches

The brand's new look features sea glass–inspired vessels, multi-wick formats, and a modern metal lid embossed with the iconic blue heron.

January 22, 2026

By: Rachel Klemovitch

Assistant Editor

Chesapeake Bay Fragrance, formerly Chesapeake Bay Candle, announces the relaunch of the brand with a refreshed identity, an expanded home fragrance collection, and a new partnership with Keep America Beautiful.

The new Chesapeake Bay Fragrance collection is rooted in coastal inspiration, bringing the uplifting, mood-evoking essence of the bay indoors through thoughtfully crafted scents and modern design.

The brand’s new look pairs elevated simplicity with intentionality.

Sea glass–inspired vessels, multi-wick formats, and a modern metal lid embossed with the iconic blue heron are the new staple look of the brand.

Chesapeake Bay Fragrance candles are designed to complement modern interiors while quietly enhancing the mood.

Aaron Swart, Senior Vice President and General Manager of Home Fragrance, said,

“This relaunch reflects our focus on capturing the emotional and sensory benefits experience of coastal living. Our fragrances invite you to stay present, so you can focus on the moments — and people — that matter the most to you. Spark a coastal memory. Brighten your day.”

The new Chesapeake Bay Fragrance collection brings the essence of the coast indoors, introducing a completely new fragrance portfolio featuring six mood-evoking, coastal-inspired scents across both candles and reeds.

Through airy, evocative notes such as sea salt, marine breeze, bergamot, soft florals, and comforting vanilla, each fragrance delivers a sense of lightness and nostalgia.

Chesapeake Bay Fragrance is also partnering with Keep America Beautiful as an official sponsor of the Greatest American Cleanup, a nationwide initiative dedicated to preserving and restoring natural spaces across the country.

The partnership directly reflects the brand’s coastal roots and long-standing connection to American waterways.

Through its work with Keep America Beautiful, Chesapeake Bay Fragrance is supporting hands-on, community-led efforts that protect shorelines, beautify shared spaces, and strengthen local environments.